FONYX Store
Frontend development for a hardware e-commerce store on top of an existing backend
We delivered the full frontend for the store and built a complete customer-facing e-commerce layer on top of the existing backend.
Visit the project site
“We delivered the full frontend for the store and built a complete customer-facing e-commerce layer on top of the existing backend.”
Project context
The backend already existed, and we owned the entire customer layer.
We had to build not just pages, but a coherent e-commerce journey.
Initial task
Build the store frontend from scratch on an existing backend.
Take the user from storefront to checkout.
Keep the interface fast and visually consistent.
Challenges and constraints
This was not just a delivery project built around a list of requirements. The approach had to account for environment constraints, the live state of the existing system, and the cost of mistakes in real use.
Integrating with an existing API layer without changing the server side.
Balancing visual accuracy and speed.
Supporting catalog, offers, and content without clutter.
What we did
Built the frontend from scratch.
Integrated with the existing backend.
Assembled catalog, storefront, promos, reviews, and the UX layer.
Key decisions
We focused on a strong customer-facing storefront.
We chose a light frontend layer that could still scale.
Results
A production-ready frontend layer was created.
The backend integration worked correctly.
A ready customer storefront was delivered.
Our role in the project
What this project shows about our work
Related services
Websites and digital sales channels
We build websites that attract customers, strengthen online presence, and support sales.
Custom web platforms and client portals
We design platforms and portals around real business processes, not abstract templates.
Business process automation and integrations
We connect tools, remove manual work, and shorten the process chain.
Related articles
Why digital presence for business is not just a website
We look at why digital presence is not just a website, but a wider system of visibility, trust, content, touchpoints, and digital packaging.
When a website is just a showcase, and when it is a working sales tool
We look at when a website can simply be a showcase and when it should work as a sales tool: structure, trust, CTA, scenarios, and connection to the business process.
SEO, paid search and website: how they should work together
We look at how a website, SEO and paid search should work as one system instead of competing with each other.
If you have a similar challenge, let’s look at the right approach together
Even if the backend is ready, the client layer can still be a separate and important project.