AutoCRM / Avaka
Turning a B2C app idea for car owners into a more viable B2B/B2C model with a CRM core for auto service centers
Product discovery showed that the real value sat in a CRM core for auto service centers, so we redirected the model accordingly.
“Product discovery showed that the real value sat in a CRM core for auto service centers, so we redirected the model accordingly.”
Project context
The project started as an app for car owners.
The more viable model opened up through a CRM core and a B2B/B2C loop.
Initial task
Find the more viable market model.
Strengthen the go-to-market logic.
Design a core that creates durable value.
Challenges and constraints
This was not just a delivery project built around a list of requirements. The approach had to account for environment constraints, the live state of the existing system, and the cost of mistakes in real use.
The original B2C idea was too weak as a standalone product.
We had to connect service centers and end users.
The model itself had to be rethought, not only the interface.
What we did
Ran product discovery.
Helped rethink the original idea.
Shaped the B2B/B2C architecture.
Strengthened go-to-market logic.
Started designing and building the CRM core.
Key decisions
We shifted the center of gravity from consumer app to service-center CRM.
We built an ecosystem where the B2C flow strengthens the B2B core.
Results
The idea became more realistic.
The focus moved to the CRM core.
The product and technical foundation was set.
Our role in the project
What this project shows about our work
Related services
CRM, ERP, and internal business systems
We build systems for sales, operations, accounting, and internal control.
Custom web platforms and client portals
We design platforms and portals around real business processes, not abstract templates.
Audit and solution design
We help frame the challenge clearly and choose the right solution format without unnecessary development.
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If you have a similar challenge, let’s look at the right approach together
When the product idea is still forming, a better model turn can deliver more value than an early build start.